Introdution
- • Shih-Yi Chien
- • Associate Professor & Chair Dept. Marketing and Distribution Management
- • E-mail: shihyi@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34225
- • Academic Specialty: Franchise Business and Management, Retail Management, International Distribution
- • Tsuen-Ho Hsu
- • Distinguished Professor
- • E-mail: thhsu@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34217
- • Academic specialty: Fuzzy Decision Theory, Strategic Marketing, Consumer Marketing, Distribution Management, Advertising
- • Hsin-Pin Fu
- • Distinguished Professor
- • E-mail: hpfu@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34221
- • Academic specialty: E-commerce Strategy, Commerce Automation, Service Operation Management, Supply Chain Management, Business Performance Evaluation
- • Yin-Chieh Hsu
- • Professor
- • E-mail: hsu0519@nkust.edu.tw
- • Phone: +886-7-6011000 Ext. 34219
- • Kuo-Kuang Chu
- • Professor
- • E-mail: kkchu@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34211
- • Academic specialty: Pricing Theory and Strategy, Marketing Decision Modelling, Distribution Management, Innovation Design and Management
- • Stephen Chi-Tsun Huang
- • Professor
- • E-mail: howhowone2000@gmail.com
- • Phone: +886-7-6011000 Ext. 34213
- • Academic Specialty: Consumer Culture, Product Innovation, Service Innovation, Marketing across Cultures, Service Marketing, Consumer Behaviors
- • Shih-Hao Wu
- • Professor
- • E-mail: Paul@nkust.edu.tw
- • Phone: +886-7-6011000 Ext.31155
- • Academic Specialty: Retail Management, Channel Strategy and Management, Service Marketing, Type of Operation and Theory, Marketing Management
- • Albert Jing-Fuh Yang
- • Professor & Dean, College of Management
- • E-mail: jfyang@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 33900, 34222
- • Academic specialty: Strategic Marketing, Marketing Management, Strategic Management, Organization Innovation Management
- • Hsiaoping Yeh
- • Professor
- • E-mail: Hpyeh2000@nkust.edu.tw
- • Phone: +886-7-6011000 Ext.34215
- • Academic Specialty: Customer Relationship Management, Internet Marketing, Knowledge Management
- • Chih-Hui Shieh
- • Professor
- • E-mail: chs102@nkust.edu.tw
- • Phone: +886-7-6011000 Ext. 34220
- • Academic Specialty: Intelligent Retailing & Consumer Behavior Research, Innovation Technology Application & Intelligent Retailing Management Research, Store Facility Planning and Management, Chain Store and Franchise Management
- • Kuan-Fu-Yung Ge
- • Associate Professor
- • E-mail: fykuan@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34216
- • Academic Specialty: Marketing Management, Consumer Behavior, Service Marketing, Market Survey and Strategic Analysis, Statistics and Software
- • Pei Chao
- • Associate Professor
- • E-mail: peichao@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34224
- • Academic Specialty: International Marketing Strategy, Consumer Behavior, Channel Strategy and Management, Franchise Business and Management, Product Strategy and Management
- • Wen-Pin Tien
- • Associate Professor
- • E-mail: alantien@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34218
- • Academic Specialty: Innovation Management, Entrepreneurial Management, Strategy Management
- • Wan-I Lee
- • Associate Professor
- • E-mail: wilee@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34226
- • Academic Specialty: Data Analysis, Customer Relationship Management, Medical and Health Marketing
- • Yen-Ting Chiu
- • Associate Professor
- • E-mail: helena@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34223
- • Academic Specialty: Service Marketing, Technology and Innovation Management, Industrial Marketing, International Marketing
- • Tsung-Yin Ou
- • Associate Professor
- • E-mail: outy@nkust.edu.tw
- • Phone: +886-7-6011000 ext.34210
- • Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing
- • Chih-Cheng Chen
- • Assistant Professor
- • E-mail: volvic@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34227
- • Academic Specialty: Marketing Management, Innovation Management and Entrepreneurship, Consumer Behavior, Management Psychology
- • Joe Chih-Hao Chang
- • Assistant Professor
- • E-mail: joechang@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34228
- • Academic Specialty: Internet Marketing, Business Model, Industry Analysis, Strategic Management
- • Hung-Jen Chen
- • Assistant Professor
- • E-mail: hjchen@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34212
- • Academic Specialty: Data Mining, Big Data Analysis, Machine Learning, User Experience Design, Ergonomics
- • Yu-Hsin Chen
- • Assistant Professor
- • E-mail: chenyuhsin@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34232
- • Academic Specialty: E-commerce, Online Consumer Behavior, Digital Marketing, Service Design, Information Technology Application, Marketing Management, Service Marketing, Digital Transformation.
- • Kuo-Liang Chen
- • Assistant Professor
- • E-mail: klchen@nkust.edu.tw
- • Phone: +886-7-6011000 ext. 34233
- • Academic Specialty: Digital Marketing and Influencer Endorsement, Corporate Governance, Corporate Social Responsibility and ESG, Innovation and Entrepreneurship, Strategic Management.