Fuzzy Decision Theory, Strategic Marketing, Consumer Marketing, Distribution Management, and Advertising.
Naame
Chu, Kuo-Kuang
Faculty
Professor
E-mail
kkchu@nkust.edu.tw
Academic Specialty
Pricing Theory and Strategy, Marketing Decision Modelling, Distribution Management, Innovation Design and Management
Naame
Chao, Pei
Faculty
Associate Professor
E-mail
peichao@nkust.edu.tw
Academic Specialty
International Marketing Strategy, Consumer Behavior, Channel Strategy and Management, Franchise Business and Management, Product Strategy and Management