Introdution

Full-Time Faculty
  • Ou, Tsung-Yin
  • Associate Professor & Chair Dept.
  • E-mail: outy@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34210
  • Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing

  • Associate Professor & Chair Dept.
  • E-mail: outy@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34210
  • Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing

  • Fu, Hsin-Pin
  • Distinguished Professor
  • E-mail: hpfu@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34221
  • Academic specialty: E-commerce Strategy, Commerce Automation, Service Operation Management, Supply Chain Management, Business Performance Evaluation

  • Hsu, Yin-Chieh
  • Professor
  • E-mail: hsu0519@nkust.edu.tw
  • Phone: +886-7-6011000 Ext. 34219

  • Huang, Stephen Chi-Tsun
  • Professor
  • E-mail: howhowone2000@gmail.com
  • Phone: +886-7-6011000 Ext. 34213
  • Academic Specialty: Consumer Culture, Product Innovation, Service Innovation, Marketing across Cultures, Service Marketing, Consumer Behaviors

  • Wu, Shih-Hao
  • Professor
  • E-mail: Paul@nkust.edu.tw
  • Phone: +886-7-6011000 Ext.31155
  • Academic Specialty: Retail Management, Channel Strategy and Management, Service Marketing, Type of Operation and Theory, Marketing Management

  • Yang, Albert Jing-Fuh
  • Professor & Dean, College of Management
  • E-mail: jfyang@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 33900, 34222
  • Academic specialty: Strategic Marketing, Marketing Management, Strategic Management, Organization Innovation Management

  • Yeh, Hsiao-Ping
  • Professor
  • E-mail: Hpyeh2000@nkust.edu.tw
  • Phone: +886-7-6011000 Ext.34215
  • Academic Specialty: Customer Relationship Management, Internet Marketing, Knowledge Management

  • Shieh, Chih-Hui
  • Professor
  • E-mail: chs102@nkust.edu.tw
  • Phone: +886-7-6011000 Ext. 34220
  • Academic Specialty: Intelligent Retailing & Consumer Behavior Research, Innovation Technology Application & Intelligent Retailing Management Research, Store Facility Planning and Management, Chain Store and Franchise Management

  • Ge, Kuan-Fu-Yung
  • Associate Professor
  • E-mail: fykuan@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34216
  • Academic Specialty: Marketing Management, Consumer Behavior, Service Marketing, Market Survey and Strategic Analysis, Statistics and Software

  • Tien, Wen-Pin
  • Associate Professor
  • E-mail: alantien@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34218
  • Academic Specialty: Innovation Management, Entrepreneurial Management, Strategy Management

  • Lee, Wan-I
  • Associate Professor
  • E-mail: wilee@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34226
  • Academic Specialty: Data Analysis, Customer Relationship Management, Medical and Health Marketing

  • Chiu, Yen-Ting
  • Associate Professor
  • E-mail: helena@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34223
  • Academic Specialty: Service Marketing, Technology and Innovation Management, Industrial Marketing, International Marketing

  • Chien, Shih-Yi
  • Associate Professor
  • E-mail: shihyi@nkust.edu.tw
  • Phone: +886-7-6011000 ext.34225
  • Academic Specialty: Franchise Business and Management, Retail Management, International Distribution

  • Chen, Chih-Cheng
  • Assistant Professor
  • E-mail: volvic@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34227
  • Academic Specialty: Marketing Management, Innovation Management and Entrepreneurship, Consumer Behavior, Management Psychology

  • Chang, Joe Chih-Hao
  • Assistant Professor
  • E-mail: joechang@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34228
  • Academic Specialty: Internet Marketing, Business Model, Industry Analysis, Strategic Management

  • Chen, Hung-Jen
  • Assistant Professor
  • E-mail: hjchen@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34212
  • Academic Specialty: Data Mining, Big Data Analysis, Machine Learning, User Experience Design, Ergonomics

  • Chen, Yu-Hsin
  • Assistant Professor
  • E-mail: chenyuhsin@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34211
  • Academic Specialty: E-commerce, Online Consumer Behavior, Digital Marketing, Service Design, Information Technology Application, Marketing Management, Service Marketing, Digital Transformation.

  • Chen, Kuo-Liang
  • Assistant Professor
  • E-mail: klchen@nkust.edu.tw
  • Phone: +886-7-6011000 ext. 34224
  • Academic Specialty: Digital Marketing and Influencer Endorsement, Corporate Governance, Corporate Social Responsibility and ESG, Innovation and Entrepreneurship, Strategic Management.

  • Hsu, Hsuan
  • Assistant Professor
  • E-mail: hsuanhsu@nkust.edu.tw
  • Phone: +886- 7-6011000 ext. 34227
  • Academic Specialty: MarTech, Artificial Intelligence, Smart Technology, Metaverse Technology Applications, Aesthetics, Experience Design, and Digital Learning.

Retired Faculty
  • Huang, Perng-Fei
  • Professional level professor
  • E-mail:pfhuang@nkust.edu.tw
  • Academic Specialty: Marketing Management, Relationship Marketing, Consumer Behavior, Services Marketing, and Organizational Behavior & Management.

  • Peng, Yu
  • Associate Professor
  • E-mail:yupeng7749@gmail.com

  • Hsu, Tsuen-Ho
  • Distinguished Professor
  • E-mail:thhsu@nkust.edu.tw
  • Academic specialty: Fuzzy Decision Theory, Strategic Marketing, Consumer Marketing, Distribution Management, and Advertising.

  • Chu, Kuo-Kuang
  • Professor
  • E-mail: kkchu@nkust.edu.tw
  • Academic specialty: Pricing Theory and Strategy, Marketing Decision Modelling, Distribution Management, Innovation Design and Management

  • Chao, Pei
  • Associate Professor
  • E-mail: peichao@nkust.edu.tw
  • Academic Specialty: International Marketing Strategy, Consumer Behavior, Channel Strategy and Management, Franchise Business and Management, Product Strategy and Management