Introdution

  • • Shih-Yi Chien
  • • Associate Professor & Chair Dept. Marketing and Distribution Management
  • • E-mail: shihyi@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34225
  • • Academic Specialty: Franchise Business and Management, Retail Management, International Distribution

  • • Tsuen-Ho Hsu
  • • Distinguished Professor
  • • E-mail: thhsu@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34217
  • • Academic specialty: Fuzzy Decision Theory, Strategic Marketing, Consumer Marketing, Distribution Management, Advertising

  • • Hsin-Pin Fu
  • • Distinguished Professor
  • • E-mail: hpfu@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34221
  • • Academic specialty: E-commerce Strategy, Commerce Automation, Service Operation Management, Supply Chain Management, Business Performance Evaluation

  • • Yin-Chieh Hsu
  • • Professor
  • • E-mail: hsu0519@nkust.edu.tw
  • • Phone: +886-7-6011000 Ext. 34219

  • • Kuo-Kuang Chu
  • • Professor
  • • E-mail: kkchu@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34211
  • • Academic specialty: Pricing Theory and Strategy, Marketing Decision Modelling, Distribution Management, Innovation Design and Management

  • • Stephen Chi-Tsun Huang
  • • Professor
  • • E-mail: howhowone2000@gmail.com
  • • Phone: +886-7-6011000 Ext. 34213
  • • Academic Specialty: Consumer Culture, Product Innovation, Service Innovation, Marketing across Cultures, Service Marketing, Consumer Behaviors

  • • Shih-Hao Wu
  • • Professor
  • • E-mail: Paul@nkust.edu.tw
  • • Phone: +886-7-6011000 Ext.31155
  • • Academic Specialty: Retail Management, Channel Strategy and Management, Service Marketing, Type of Operation and Theory, Marketing Management

  • • Albert Jing-Fuh Yang
  • • Professor & Dean, College of Management
  • • E-mail: jfyang@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 33900, 34222
  • • Academic specialty: Strategic Marketing, Marketing Management, Strategic Management, Organization Innovation Management

  • • Hsiaoping Yeh
  • • Professor
  • • E-mail: Hpyeh2000@nkust.edu.tw
  • • Phone: +886-7-6011000 Ext.34215
  • • Academic Specialty: Customer Relationship Management, Internet Marketing, Knowledge Management

  • • Chih-Hui Shieh
  • • Professor
  • • E-mail: chs102@nkust.edu.tw
  • • Phone: +886-7-6011000 Ext. 34220
  • • Academic Specialty: Intelligent Retailing & Consumer Behavior Research, Innovation Technology Application & Intelligent Retailing Management Research, Store Facility Planning and Management, Chain Store and Franchise Management

  • • Kuan-Fu-Yung Ge
  • • Associate Professor
  • • E-mail: fykuan@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34216
  • • Academic Specialty: Marketing Management, Consumer Behavior, Service Marketing, Market Survey and Strategic Analysis, Statistics and Software

  • • Pei Chao
  • • Associate Professor
  • • E-mail: peichao@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34224
  • • Academic Specialty: International Marketing Strategy, Consumer Behavior, Channel Strategy and Management, Franchise Business and Management, Product Strategy and Management

  • • Wen-Pin Tien
  • • Associate Professor
  • • E-mail: alantien@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34218
  • • Academic Specialty: Innovation Management, Entrepreneurial Management, Strategy Management

  • • Wan-I Lee
  • • Associate Professor
  • • E-mail: wilee@nkust.edu.tw 
  • • Phone: +886-7-6011000 ext.34226
  • • Academic Specialty: Data Analysis, Customer Relationship Management, Medical and Health Marketing

  • • Yen-Ting Chiu
  • • Associate Professor
  • • E-mail: helena@nkust.edu.tw 
  • • Phone: +886-7-6011000 ext.34223
  • • Academic Specialty: Service Marketing, Technology and Innovation Management, Industrial Marketing, International Marketing

  • • Tsung-Yin Ou
  • • Associate Professor
  • • E-mail: outy@nkust.edu.tw
  • • Phone: +886-7-6011000 ext.34210
  • • Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing

  • • Chih-Cheng Chen
  • • Assistant Professor
  • • E-mail: volvic@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34227
  • • Academic Specialty: Marketing Management, Innovation Management and Entrepreneurship, Consumer Behavior, Management Psychology

  • • Joe Chih-Hao Chang
  • • Assistant Professor
  • • E-mail: joechang@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34228
  • • Academic Specialty: Internet Marketing, Business Model, Industry Analysis, Strategic Management

  • • Hung-Jen Chen
  • • Assistant Professor
  • • E-mail: hjchen@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34212
  • • Academic Specialty: Data Mining, Big Data Analysis, Machine Learning, User Experience Design, Ergonomics

  • • Yu-Hsin Chen
  • • Assistant Professor
  • • E-mail: chenyuhsin@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34232
  • • Academic Specialty: E-commerce, Online Consumer Behavior, Digital Marketing, Service Design, Information Technology Application, Marketing Management, Service Marketing, Digital Transformation.

  • • Kuo-Liang Chen
  • • Assistant Professor
  • • E-mail: klchen@nkust.edu.tw
  • • Phone: +886-7-6011000 ext. 34233
  • • Academic Specialty: Digital Marketing and Influencer Endorsement, Corporate Governance, Corporate Social Responsibility and ESG, Innovation and Entrepreneurship, Strategic Management.