Introdution
Full-Time Faculty
- Ou, Tsung-Yin
- Associate Professor & Chair Dept.
- E-mail: outy@nkust.edu.tw
- Phone: +886-7-6011000 ext.34210
- Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing
- Associate Professor & Chair Dept.
- E-mail: outy@nkust.edu.tw
- Phone: +886-7-6011000 ext.34210
- Academic Specialty: Data Mining and Big Data Analysis, Operation and Service Management, Application of Statistics, Smart Retailing
- Fu, Hsin-Pin
- Distinguished Professor
- E-mail: hpfu@nkust.edu.tw
- Phone: +886-7-6011000 ext.34221
- Academic specialty: E-commerce Strategy, Commerce Automation, Service Operation Management, Supply Chain Management, Business Performance Evaluation
- Hsu, Yin-Chieh
- Professor
- E-mail: hsu0519@nkust.edu.tw
- Phone: +886-7-6011000 Ext. 34219
- Huang, Stephen Chi-Tsun
- Professor
- E-mail: howhowone2000@gmail.com
- Phone: +886-7-6011000 Ext. 34213
- Academic Specialty: Consumer Culture, Product Innovation, Service Innovation, Marketing across Cultures, Service Marketing, Consumer Behaviors
- Wu, Shih-Hao
- Professor
- E-mail: Paul@nkust.edu.tw
- Phone: +886-7-6011000 Ext.31155
- Academic Specialty: Retail Management, Channel Strategy and Management, Service Marketing, Type of Operation and Theory, Marketing Management
- Yang, Albert Jing-Fuh
- Professor & Dean, College of Management
- E-mail: jfyang@nkust.edu.tw
- Phone: +886-7-6011000 ext. 33900, 34222
- Academic specialty: Strategic Marketing, Marketing Management, Strategic Management, Organization Innovation Management
- Yeh, Hsiao-Ping
- Professor
- E-mail: Hpyeh2000@nkust.edu.tw
- Phone: +886-7-6011000 Ext.34215
- Academic Specialty: Customer Relationship Management, Internet Marketing, Knowledge Management
- Shieh, Chih-Hui
- Professor
- E-mail: chs102@nkust.edu.tw
- Phone: +886-7-6011000 Ext. 34220
- Academic Specialty: Intelligent Retailing & Consumer Behavior Research, Innovation Technology Application & Intelligent Retailing Management Research, Store Facility Planning and Management, Chain Store and Franchise Management
- Ge, Kuan-Fu-Yung
- Associate Professor
- E-mail: fykuan@nkust.edu.tw
- Phone: +886-7-6011000 ext.34216
- Academic Specialty: Marketing Management, Consumer Behavior, Service Marketing, Market Survey and Strategic Analysis, Statistics and Software
- Tien, Wen-Pin
- Associate Professor
- E-mail: alantien@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34218
- Academic Specialty: Innovation Management, Entrepreneurial Management, Strategy Management
- Lee, Wan-I
- Associate Professor
- E-mail: wilee@nkust.edu.tw
- Phone: +886-7-6011000 ext.34226
- Academic Specialty: Data Analysis, Customer Relationship Management, Medical and Health Marketing
- Chiu, Yen-Ting
- Associate Professor
- E-mail: helena@nkust.edu.tw
- Phone: +886-7-6011000 ext.34223
- Academic Specialty: Service Marketing, Technology and Innovation Management, Industrial Marketing, International Marketing
- Chien, Shih-Yi
- Associate Professor
- E-mail: shihyi@nkust.edu.tw
- Phone: +886-7-6011000 ext.34225
- Academic Specialty: Franchise Business and Management, Retail Management, International Distribution
- Chen, Chih-Cheng
- Assistant Professor
- E-mail: volvic@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34227
- Academic Specialty: Marketing Management, Innovation Management and Entrepreneurship, Consumer Behavior, Management Psychology
- Chang, Joe Chih-Hao
- Assistant Professor
- E-mail: joechang@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34228
- Academic Specialty: Internet Marketing, Business Model, Industry Analysis, Strategic Management
- Chen, Hung-Jen
- Assistant Professor
- E-mail: hjchen@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34212
- Academic Specialty: Data Mining, Big Data Analysis, Machine Learning, User Experience Design, Ergonomics
- Chen, Yu-Hsin
- Assistant Professor
- E-mail: chenyuhsin@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34211
- Academic Specialty: E-commerce, Online Consumer Behavior, Digital Marketing, Service Design, Information Technology Application, Marketing Management, Service Marketing, Digital Transformation.
- Chen, Kuo-Liang
- Assistant Professor
- E-mail: klchen@nkust.edu.tw
- Phone: +886-7-6011000 ext. 34224
- Academic Specialty: Digital Marketing and Influencer Endorsement, Corporate Governance, Corporate Social Responsibility and ESG, Innovation and Entrepreneurship, Strategic Management.
- Hsu, Hsuan
- Assistant Professor
- E-mail: hsuanhsu@nkust.edu.tw
- Phone: +886- 7-6011000 ext. 34227
- Academic Specialty: MarTech, Artificial Intelligence, Smart Technology, Metaverse Technology Applications, Aesthetics, Experience Design, and Digital Learning.
Retired Faculty
- Huang, Perng-Fei
- Professional level professor
- E-mail:pfhuang@nkust.edu.tw
- Academic Specialty: Marketing Management, Relationship Marketing, Consumer Behavior, Services Marketing, and Organizational Behavior & Management.
- Peng, Yu
- Associate Professor
- E-mail:yupeng7749@gmail.com
- Hsu, Tsuen-Ho
- Distinguished Professor
- E-mail:thhsu@nkust.edu.tw
- Academic specialty: Fuzzy Decision Theory, Strategic Marketing, Consumer Marketing, Distribution Management, and Advertising.
- Chu, Kuo-Kuang
- Professor
- E-mail: kkchu@nkust.edu.tw
- Academic specialty: Pricing Theory and Strategy, Marketing Decision Modelling, Distribution Management, Innovation Design and Management
- Chao, Pei
- Associate Professor
- E-mail: peichao@nkust.edu.tw
- Academic Specialty: International Marketing Strategy, Consumer Behavior, Channel Strategy and Management, Franchise Business and Management, Product Strategy and Management